Our story
Eating better shouldn't feel like homework.
BetterBite exists to help people lose weight and feel good about what they eat, by making the hardest part, keeping track, take one photo.
The problem
Most people quit on day four.
Everyone knows that paying attention to what you eat works. The trouble has never been the knowing. It's the doing: searching a database for "chicken, grilled, 6 oz", guessing at a portion, typing it all in three times a day.
That turns a meal into a spreadsheet, and spreadsheets are where good intentions go to die. People don't fail because they lack willpower. They fail because the tool asks for too much, every single day.
The old way
Search. Weigh. Type.Every meal, every day.BetterBite
One photo.The rest happens on its own.What we're building
A coach that does the boring part.
You photograph your plate. BetterBite names the food, estimates the portion and logs it, so your attention goes to the choices that move you toward your goal, not to data entry.
Around that one photo we're building everything that helps the result stick: support for people on GLP-1 medications, where protein and consistency matter more than ever; connections to wearables like Apple Health, WHOOP and Oura, so what you eat and how you move live in one place; and a clear daily picture of how you're doing.
The goal isn't a perfect log. It's a leaner, healthier you, with a habit that's easy enough to keep.
What we believe
Four things we won't compromise on.
Effort is the enemy.
Every tap we remove is a day someone keeps going. If a feature adds work, it has to earn its place.
Progress over perfection.
A good-enough log you keep beats a perfect one you abandon. We design for the long run, not the first week.
No shame, ever.
Food isn't a moral test. BetterBite shows you what happened and helps with the next meal, without guilt trips.
Your data is yours.
What you eat is personal. We collect what the app needs to work and let you delete your account whenever you want.
The founder
Lior Amsellem
Founder, BetterBite
Lior builds BetterBite end to end, from the app on your phone to the systems behind it, and ships improvements fast because the people using it are trying to change something real. He also founded PropVision and Servio, all built under NEMAPP FINANCIAL ULC in Vancouver, BC. His rule for BetterBite is simple: if it doesn't make eating better easier, it doesn't ship.
hello@trybiteai.com