Founding brand partners
BetterBite
for Brands
Reach shoppers at the moment they decide what fits their goals.
Founding partner applications are open. The program is early, and we say so.
What BetterBite is
Where the food decision gets made.
BetterBite is an AI nutrition app for iPhone, with Android on the way. People photograph a meal or scan a packaged food and see its calories and macros against their own targets, before they eat it or buy it.
It includes a GLP-1 mode built around a daily protein floor, for people on semaglutide or tirzepatide, and it connects to WHOOP, Oura and Apple Health.
Packaged foods in the barcode catalogue, each with calories and macros.
GLP-1 mode sets a daily protein minimum, so protein per serving is the number that matters.
Activity and recovery data shape the daily targets a product is measured against.
What founding partners get
Three things, built with you.
This is a founding program, and it is early. Partners who join now help shape each of these before they open more widely.
Shopper insight
How people evaluate products like yours for protein and calorie fit: what they scan, what they compare it with, and whether it fits the targets they have set.
A verified nutrition listing
Your products in the app with nutrition data you have confirmed, so a shopper who scans or searches for them sees the right numbers.
Featured placement When it launches
When a product genuinely fits a user's goals, it can be featured to them. Every placement is clearly labelled as sponsored in the app. Placement is not live yet; founding partners will be first when it is.
We don't publish user counts, ratings or partner logos we can't stand behind. If you need numbers for a decision, ask and we'll tell you what we can evidence.
Who it's for
Food and beverage brands with a nutrition story.
CPG brands whose products earn their place on the label, especially where protein and calories are the reason someone buys.
- High-protein Bars, snacks, dairy, shakes and ready meals
- GLP-1-friendly Protein-dense, portion-aware foods for people on GLP-1 medication
- Better-for-you Snacks and staples built on cleaner, lighter nutrition
- Beverages Protein drinks, functional and low-calorie drinks
Apply
Founding partner applications are open.
Tell us about your brand and products. Every application is read by the founder, and you'll get a reply at your work email.
Prefer email? Write to lioramsellem@trybiteai.com.
Thank you. Your application is with the founder, and you'll get a reply at .
Anything to add in the meantime? Email lioramsellem@trybiteai.com.